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Marketplace profile

Replay: what it takes, how it earns, what to check

Licenses de-identified company operating data to frontier AI and data labs, paying upfront plus a revenue share.

By Information, not legal adviceHow we are paid

Type
Marketplace. Lists or licenses data to buyers and shares the revenue.
Legal entity
Replay Data, LLC, a Delaware limited liability company (website terms). The site footer reads Sunsets HQ Corp.
Data it wants

Records that document how work gets done: communications, tickets, logs and project histories.

Its homepage lists code and commits, decision threads, financial records, support history, product logs, presentations, CRM data, sales conversations, internal docs and analytics.

Industries listed: tech, B2C, e-commerce, services, legal, hardware, CPG and finance.

Who it takes

The page says any industry, with one requirement: records that document operational processes. Its value bands start at 20 to 50 employees.

Not stated.

How it earns

Not published. Its page says the company gets an upfront payment plus a revenue share of every license.

Process
  1. Value: Replay reviews your industry, systems, data volume and how your team worked.
  2. Terms: Replay presents an offer, typically an upfront cash payment plus a perpetual revenue share.
  3. Protect: Replay exports the data and removes identifying information.
  4. Payout: historical data is paid first, and new data pays again. The page puts the four steps at about 120 minutes of your time.
Payout claims
  • Value bands by size: 20 to 50 employees $10K to $100K, 50 to 250 employees $100K to $1M, and 250+ employees $1M+.
  • "Paid up front, plus a revenue share of every license". Its offers are typically an upfront cash payment plus a perpetual revenue share.

Public figure, see sourceSelf-reported by the company unless marked reported.

Security claims
  • No certification published on the pages we read.
  • Says it covers HIPAA's 18 identifier categories and 60+ categories in all, and that every engagement runs in its own isolated environment.
  • Says its model finds 99% of PII on a benchmark where NVIDIA's GLiNER model found 36%. The benchmark itself is not shown.
  • Says raw data is used only for de-identification, and only the cleaned output is ever licensed.
De-identification and privacy

De-identification before licensing. Its AI buyers page says stable placeholders stay consistent across every system, so the same entity stays linked end to end.

Consistent placeholders keep the links between records, which is why re-identification is the question to ask. No outside standard is named.

Terms for companies

  • License or ownership. Its data privacy page says "This is a license, not a sale", nothing is transferred, and your data is deleted on request if you stop.

    Its website terms say nothing on the site grants a license or obliges a deal. A separate written agreement governs.

  • Your warranties. Its data privacy page says you will be asked to represent that the data is yours to license, and that Replay works through that representation with you.
  • Your indemnity and audit. Website terms, which cover the site only: you indemnify Replay for your use of the site and what you submit. The data agreement is not public.
  • Liability cap. Its data privacy page says your exposure is capped at the fees paid. The website terms, which cover the site only, cap Replay's own liability at $100.
  • Governing law. Website terms, which cover the site only: New York law and Manhattan courts. Replay may require arbitration at its option, and you can opt out in writing within 30 days of first agreeing.

Our guides go further: our Replay review.

Check before you share anything

These are facts from the company's own pages or from news and court reports, listed so you can ask about them. They are not verdicts. Companies change their terms, so confirm each one on the company's own page.

  • The buyers are described as "frontier AI and data labs" and none is named.
  • The 99% against 36% PII comparison names the rival model but shows no benchmark.
  • The site footer names Sunsets HQ Corp. and the website terms name Replay Data, LLC. Ask which entity signs.
  • Fees and payment terms sit in separate agreements that are not public.
  • The value bands are the company's own model output.

Open replay.aiSend a correction through the contact formAll companies compared

The logo identifies Replay. Replay does not endorse Vaultfish.

Not sure whether your data can be licensed at all? Read the risk map before you fill in any intake form.

Vaultfish helps you run the process. We are not lawyers and this is not legal advice. If you need counsel who knows this area, we can point you to one. We never judge a specific contract and never touch your data. Dollar figures are the source's claim and promise you nothing. Ask for a referral