Replay review: pay bands, terms, what to check
The short answer
Replay (replay.ai) licenses de-identified company operating data to AI labs. Besides SimpleClosure, it is the only program we track that publishes a small-company band: $10K to $100K for 20 to 50 employees, self-reported. It pays upfront plus a revenue share and names no lab.
This Replay is replay.ai, the company that licenses operating data. Replay QA at replay.io, which tests software builds, is a different company with a similar name. Everything below comes from replay.ai's own pages.
What is Replay?
Replay licenses a company's records of how work gets done to frontier AI and data labs, after removing names and identifiers. Its website terms name Replay Data, LLC, a Delaware company based in Brooklyn, New York.
Its about page says the founder also started Sunset, which helps founders wind companies down, and the site footer reads Sunsets HQ Corp. Our Replay profile keeps the record field by field.
The replay.ai domain was registered in 2017 and moved registrars on 25 Aug 2026, per its RDAP record. The terms on the site are dated 28 Sep 2026, so ask how long the data program itself has run and how many licenses it has closed.
How much does Replay say it pays?
Replay's homepage states $10K to $100K for 20 to 50 employees, $100K to $1M for 50 to 250, and $1M+ for 250 or more. The bands are its own model output, and nobody promises you a number.
| Employees | Replay's stated band |
|---|---|
| 20 to 50 | $10K to $100K |
| 50 to 250 | $100K to $1M |
| 250 or more | $1,000,000+ |
Replay says headcount is a proxy. Years in operation, industry, the apps you run on and the data in each set the final price. Its offers are typically an upfront cash payment plus a perpetual revenue share.
How does Replay's process work?
Value
Replay reviews your industry, systems and data volume.
Terms
It presents an offer, upfront cash plus revenue share.
Protect
It exports the data and removes identifiers.
Payout
Historical data pays first, new data pays again.
The homepage puts the four steps at about 120 minutes of your time. Its valuation form asks whether you are still operating, years in business, peak headcount, the English share of your communications and whether you keep your own codebase.
What do Replay's terms say about ownership and liability?
Replay's data privacy page calls the deal "a license, not a sale." It says your data, code, trademarks and IP stay yours, nothing is transferred, and your data is deleted on request if you stop.
You are asked to represent that the data is yours to license. Replay says it works through that representation with you and caps your exposure at the fees paid.
The website terms, last updated 28 Sep 2026, cover the site only. Nothing you submit grants a license, a separate written agreement governs any deal, and Replay's own liability under the site terms is capped at $100. New York law applies.
How does Replay handle personal data?
Replay says it removes HIPAA's 18 identifier categories and 60+ categories in all, in an isolated environment per client. It says raw data is used only for de-identification, and only the cleaned output is licensed.
It claims its model finds 99% of PII on a benchmark where NVIDIA's GLiNER model found 36%. The benchmark itself is not on the page.
Its AI buyers page says stable placeholders stay consistent across every system, so the same person stays linked end to end. That keeps the record useful, and it is also why re-identification is the question to ask. Our risk map covers it.
How does Replay compare with Troveo?
Replay and Troveo both pay a share of later licenses. Replay adds an upfront payment and publishes headcount bands. Troveo publishes a six-figure claim, no bands, and names more than 30 tools it takes exports from.
| Term | Replay | Troveo |
|---|---|---|
| Size floor | Bands start at 20 employees | None stated, estimator from 20 |
| How you are paid | Upfront plus revenue share | Revenue share on each sale |
| Ownership | "A license, not a sale," nothing transferred | You own it, ownership never transfers |
| Tools named | None, data types only | Slack, Gmail, Jira, Salesforce and more |
| Exclusivity | Not stated | Time-limited, with exit terms |
Troveo's own read is in is Troveo legit. Every tool each company names is in the connector matrix.
What should a company check before sharing data with Replay?
- Which entity signs. The footer says Sunsets HQ Corp. and the terms say Replay Data, LLC.
- What the license passes on. The AI buyers page says Replay holds "the full rights and titles to license it onward." Match that against "nothing is transferred" in your agreement.
- The revenue share. No percentage is published.
- Which labs. The pages say frontier AI and data labs and name none.
Replay is one of seven programs in micro1 alternatives, compared on the same terms.
micro1 may pay us a referral fee if a company we introduce goes ahead with it. How we are paid
Get the contract read by a lawyer who has seen a data license before. One afternoon of theirs beats a year of yours.
Vaultfish helps you run the process. We are not lawyers and this is not legal advice. If you need counsel who knows this area, we can point you to one. Ask for a referral
